Top 5 Personalization Apps Performance in Kenya for Q2 2023

In Q2 2023, the top 5 personalization apps in Kenya demonstrated diverse performance trends across downloads, revenue, and active user metrics. Here’s a closer look at each app's performance during this period.

AmongLock: AmongUs Lock Screen from ZipoApps saw a fluctuating revenue trend, peaking at about $39 in the week of May 1. Downloads reached their highest at 474 in mid-April, before experiencing a decline and then a slight recovery by the end of June with 167 downloads. Active users increased steadily to 926 in the first week of May but gradually declined to 441 by the end of June.

Smart Launcher 6 by Smart Launcher Team had a modest revenue increase, peaking at $19 twice over the quarter. Downloads were highest at 791 in early May, maintaining a generally stable trend before ending the quarter at 626. Active users showed a steady increase, reaching 7.4K by the last week of June.

Niagara Launcher ‧ Home Screen from Peter Huber experienced a significant revenue spike to $18 in late May. Download numbers were highest at 644 in early May and increased again to 578 by the end of June. Active users saw a consistent rise, peaking at 10.8K in the last week of June.

Nova Launcher Prime by Nova Launcher had a gradual revenue increase, reaching $9 in both late May and mid-June. Downloads were highest at 841 in early May and showed a slight recovery to 569 by the end of June. Active users remained relatively stable, peaking at 26K in mid-June.

Finally, Zedge™ Wallpapers & Ringtones from Zedge showed a notable revenue peak of $25 in early May. Downloads reached their highest at 1.1K in early May, then stabilized around the mid-600s by the end of June. Active users peaked at 11.6K in early May, maintaining a consistent trend through the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.